Business strategy

  • Client communication: digital vs analogue

    As blogs, newsletters and videos become normal modes of client communication, insurance professionals are heading into a brave new world of digitization

  • What is the most common pitfall for managers?

    The single most common mistake occurs when managers view the business in the wrong way, says one global leadership expert

  • iCommunication: The way forward for organizations

    Georgia Murch explains how, by ditching annual performance reviews, organizations can finally press their foot firmly on the accelerator – and achieve progress

  • Convincing the brand detectives

    New research highlights the high value jobseekers ascribe to company brand. How can your business’ brand impress candidates? An insurance professional shares her experience

  • The power of giving

    The act of giving is now expected of most businesses, explains John Sikkema, and you won’t just be helping people in need – your staff will feel great about it too

  • Is a high-trust culture possible?

    Instead of having high-trust cultures, too many organisations struggle with fear-based cultures. Stuart Taylor outlines how to turn the situation around

  • Why branding strategies fail

    Far too often a company’s shiny new branding strategy fails to live up to hopes and expectations. Jean-Luc Ambrosi explains the common reasons for failure, and what companies can do to get their branding strategies right

  • Getting inside our heads

    Taking your team to the next level means understanding yourself. Jill Fraser reports

  • Implementation: The holy grail of business?

    It’s all well and good spending hours, days or months on putting a business plan into place, but if you fail when it comes to putting it into action then you’re back to square one. Cyril Peupion explains how to follow through on your strategy

  • When and why you should consider rebranding

    Whether to rebrand or keep your company’s image unchanged is an important – and potentially costly – decision. Paul Nelson explains how to know when it’s time to revamp your image